STRATEGIC SEO: SUCCESSFUL MARKETING

Internet Marketing being an Integral marketing Strategy for every business organization and On-line presence of almost every company has led to create a height of competition on internet. Hence, the companies have realized that to be recognized amongst masses, they will have to go in a very planned and strategic way. The basic idea of SEO is to draw maximum relevant traffic to website which results to increase in turnover through the medium of Internet. The general strategies that companies have to consider are:

1. Target Audience: The first and utmost thing we need to know is who are our target customers who demand our product or service and are final consumers. So, It is always said to be a smarter and Time saving strategy to be focused and well prepared for your target customers. Knowing the target customers helps us making website page accordingly by writing right content and choosing right keywords according to language culture and choice of our target audience. This ensures us that we get relevant traffic on our website.

2. Unique Sale Proposition [USP]/ Key-element: Understand your target audience and understand what element can drive them to visit your website and buy the product. A Key element or USP can be an innovative or unique idea or a scheme. Our USP actually helps us to make appropriate calls-to-action. It also gives us good scope for article syndication by making people aware about such an innovative and unique information available on website and creating a direct link between an important keyword and the web page.

3. Implementation: The most critical and important step in every planning is its proper implementation. Once we are done with our target audience, USP and forming SEO strategies accordingly, now we need to implement it carefully to make it happen as perfect as it was thought to be.

Going with regular analytics and making necessary changes when required leads to a successful strategy and makes on-line success possible for a website.

GROWTH IN INTERNET FROM “WORLD” TO “GLOBAL VILLAGE”

As the matter of fact, we are no more inhabitants of a divided world now- but it is a Global Village now. Thanks to the growth in Internet marketing for bringing the whole world into every single computer system. But the most of the credit can be passed to language variations available on Internet. Although most of the Internet users prefer English, but research data has shows a good slope in growth of Japanese, Dutch and Arabic. So, you do not need to be an English expert to use Internet now- and neither you need to be a celebrity to have a web page of your own. And viewing the stats below, it seems quite apparent that your presence on-line is going to be vital for your survival in coming years.

DATE	NUMBER OF USERS	% WORLD POPULATION
March, 2000	304 millions	5.0 %
March, 2001	458 millions	7.6 %
April, 2002	558 millions	8.6 %
March, 2003	608 millions	9.7 %
February, 2004	745 millions	11.5 %
March, 2005	888 millions	13.9 %
March, 2006	1,023 millions	15.7 %
Mar, 2007	1,129 millions	17.2 %
Mar, 2008	1,407 millions	21.1 %
Mar, 2009	1,596 millions	23.8 %
June, 2009	1,663 millions	24.5 %

[Source: www.internetworldstats.com]

And this make us clear that we are no more living in the world ------- but it is a global village now.